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To me, design is about defining good boundaries, then recontextualizing the world around us with those boundaries.
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Designing a business card to be Paper and Memorable lead to symmetrical linkages to balance friction and stress, and other design choices. Manufacturing drawings for a shop of artists meant rethinking my drawing standards for clarity, prioritizing the communication of visual detail.
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When we define what we truly care about, and let go of our preconceptions of everything else, the answer might be an Alabaster Goldfish.
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